life skils

Smart and Happy!

Bio

Coaching

  • Ready to work in international corporate enviornments.
  • Problem-solver skills to implement improvements and increase efficiency at the workplace. 
  • Communications skills, work with teams and individual basis to promote leadership. 

  • Trains professionals to become better communicators.

Design

  • Manages, leads, and undertakes art projects. 
  • Designs corporate image and develops brand identity.
  • Creates and develops websites. 
  • Researcher for English and Spanish content.   
  • Team-player, independent, leader, manager.
Cristina Urdaneta von der Osten

Cristina Urdaneta von der Osten

Lead Coach and Art Director

Cristina Urdaneta  has a Bachelor’s degree in Fine Arts in the area of Communication (Magna Cum Laude) and a Master’s Degree in Journalism with a focus on the graphics side from Temple University (Philadelphia, USA). In addition to a Technical Degree in Advertising & Marketing from Instituto Nuevas Profesiones (Caracas, Venezuela).

With +20 years of track record in the world of design. She has worked in the art direction of the editorial department for Lebhar-Friedman group in New York (2000-2007), specializing in trade, magazine layouts, marketing collateral, team-management, and marketing.

In the marketing area, she has extensive experience in image development and corporate identity, marketing and advertising for the development of events and creation of advertising campaigns. She currently works with different visual media:  web design, graphic design, and mix-media, and photography carrying out a great variety of projects.

Parallel to the field of art direction, She is a Language Coach who has trained dozens of people whose goal is to change the course of their professional life, move to another country, or improve their skills in the area of communication. With 90% success rate clients have managed to meet their objectives in the defined time. Therefore, designs can be created in English and Spanish if desired. She is bilingual in English and Spanish.

years of experience in Coaching

successful cases

years of experience in Design

Education

English Language Coach

• Coaches and trains directors and managers.
• Prepares tailored material using news and the latest concepts implemented in a wide range of fields: Tourism, Hospitality, Communication, Architecture, Fashion, Cinema, Marketing & Advertising, Editorials, Law, Medicine, Consulting, University Students, Artists, Business, etc.

Enterprises: Reina Sofia Museum, INDRA, BBVA, Banco Santander, Citibank, Condé Nast Ediciones S.A., Metro de Madrid, Hospital Gregorio Marañon, ProcreaTech, Bank Popular, Accenture, KPMG, Grupo Prisa, Arquitectos, Medical Centers, Health Ministry, among many others.

Graphic Design Studio – Cristina Urdaneta

Develops and manages creative printed and digital projects aimed at enhancing the corporate image, marketing and different media outlets taking into consideration verbal and visual design elements bringing to light the brand to shine and bring value on both ends, the stakeholders and final user. 

Clients: Voth Centro Médico, Centro Médico Dra. Escribano, Déjate de Historias TV, Tracia Producciones, Radiocine, artistas, fotógrafos y comisarios de arte.

Quigua Designs

Project Lead/Art Director

• Ran and handled the creative side of print and digital projects focused on corporate image, marketing.
• Responsible for five clients coordinating quality control of all designed projects.

Lebhar-Friedman

Art Director

• Designed from scratch magazines and supplements
• Oversaw the art department
• Worked closing with editorial department to prepare editorial design of the magazines.
• Undertook the design of all-encompassing projects for the marketing department.  

Temple University

Assistant Professor

• Taught two subjects as an assistant professor> Magazine and Editing Design and Publication design.
• Helped developed training guides to develop magazine and style sheets.
• Trained students specifically in the area related to design.

Philadelphia Magazine

Internship, art department

• Collaborated and supported the redesign of department section.
• Participated in the design of the special issue “The Best of Philadelphia in 1999.”

Education

Temple University

Master’s Degree in Journalism
Granted a Teaching Assistantship

Temple University

Bachelor’s Degree in Communications and Theater

Honors: Magna Cum Laude